About Us

Sandeep Reddy Gurram's journey from his Masters in Hospitality and Tourism at the University of Wales to his entrepreneurial venture, Cherry Enterprises, is a testament to dedication, hard work, and a strong customer-centric approach.

During his time in the UK, Sandeep not only pursued his education but also seized the opportunity to work part-time as a Computer Technician with Dixons Retail, which later became Dixons Carphone, Europe's largest electrical retailer. Starting from the ground as a Technician, he steadily climbed the ladder, eventually becoming a Retail Manager. This experience provided him with invaluable insights into customer sales and service.

In August 2016, Sandeep embarked on a new chapter by founding Cherry Enterprises, a venture named after his wife, Cherry, and the brand name inspired by his twin daughters, Stephie and Sophie. The enterprise specializes in coffee machines and water dispensers, recognizing the importance of building strong bonds with customers.

Cherry Enterprises began modestly, with just two coffee machines and two cartons of premixes in 2016. However, through unwavering dedication and a commitment to excellence, the company has experienced remarkable growth.

Sandeep's visionary leadership has also led to the expansion of his team, which now consists of 18 dedicated individuals and continues to grow. This growth, coupled with a relentless focus on customer satisfaction, has propelled Cherry Enterprises to customer count of over 5000 in Telangana, a testament to the remarkable success of Sandeep Reddy Gurram and his team. Their journey demonstrates the power of hard work, determination, and the ability to turn a small initiative into a thriving business.